Privacy Policy

Effective Date: [Insert Date]

1. Introduction

Welcome to YLEM Watches Sàrl (“YLEM Watches”, “we”, “us”, or “our”).

We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website www.ylem.watch and purchase our products or interact with our services.

By using our website or providing us with your personal information, you agree to the terms of this Privacy Policy.

2. Controller Information

YLEM Watches Sàrl

Avenue de Tivoli 3

1700 Fribourg, Switzerland

Email: info@ylem.watch

YLEM Watches Sàrl is the data controller responsible for your personal data under applicable privacy laws, including the EU General Data Protection Regulation (GDPR) and similar international regulations.

3. Data We Collect

We collect the following types of personal information when you visit our website, place an order, or interact with us:

Identity and Contact Data: name, email address, phone number, billing and shipping address.
Transaction Data: order details, payment amount, purchase history.
Payment Data: processed securely through Stripe (we do not store full card details).
Technical Data: IP address, browser type, operating system, referral URLs, device identifiers.
Usage Data: information on how you use our website, including cookies and analytics.
Marketing Data: your preferences for receiving newsletters or promotional offers (if subscribed via Mailchimp).

We do not intentionally collect sensitive personal data (such as health, biometric, or religious information).

4. How We Collect Data

We collect personal data through:

Direct interactions (e.g., when you make a purchase, contact us, or subscribe to our newsletter).
Automated technologies such as cookies, tracking pixels, and analytics tools.
Third-party partners such as Stripe (payments) and Mailchimp (email marketing).

5. Legal Basis for Processing (GDPR)

We process your personal data only when permitted by law. Under GDPR, our legal bases include:

Performance of a contract: to process your purchase, payment, and delivery.
Legitimate interests: to improve our services, prevent fraud, and maintain website security.
Consent: for optional marketing communications and cookies.
Legal obligation: to comply with tax, accounting, and recordkeeping requirements.

6. How We Use Your Information

We may use your personal information to:

Process and fulfill your orders and payments.
Communicate with you about your purchase or inquiries.
Send marketing emails (if you’ve opted in).
Improve our website, products, and customer experience.
Detect and prevent fraud or misuse.
Comply with applicable legal obligations.

7. Disclosure of Your Data

We may share your personal data with:

Payment processor: Stripe, for secure payment transactions.
Email marketing provider: Mailchimp, for newsletter distribution.
Shipping and logistics providers for delivery of products.
IT and analytics partners that help operate our website and analyze performance (e.g., cookies, analytics services).

All third-party processors are required to handle your data in compliance with applicable data protection laws.

8. International Data Transfers

As we operate globally, your data may be transferred and processed outside your country of residence.

Where such transfers occur (e.g., to the United States for Mailchimp or Stripe), we ensure appropriate safeguards are in place — such as Standard Contractual Clauses (SCCs) or equivalent legal protections — in accordance with GDPR requirements.

9. Data Retention

We keep your personal data only as long as necessary to fulfill the purposes for which it was collected, including:

Order and transaction records: kept for accounting and tax compliance (typically 7–10 years).
Marketing data: until you withdraw your consent or unsubscribe.
Analytics data: retained as needed for performance monitoring.

When data is no longer required, it will be securely deleted or anonymized.

10. Security of Your Data

We implement appropriate technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction.

However, no method of transmission over the Internet is 100% secure; while we strive to protect your information, we cannot guarantee absolute security.

11. Your Rights

Depending on your jurisdiction (including under GDPR and other privacy laws), you may have the following rights:

Access to your personal data.
Correction of inaccurate or incomplete data.
Deletion (“right to be forgotten”).
Restriction or objection to certain processing.
Portability of your data to another service provider.
Withdrawal of consent (e.g., for marketing emails).

To exercise these rights, contact us at info@ylem.watch

We will respond in accordance with applicable legal timelines.

12. Cookies and Tracking

We use cookies and similar technologies to improve your browsing experience, analyze site traffic, and support marketing efforts.

You can manage or disable cookies through your browser settings. Certain cookies are necessary for the website to function properly.

13. Children’s Privacy

Our website and services are intended for general audiences. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Updates will be posted on this page with a revised “Effective Date.”

We encourage you to review this Policy periodically.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact: